| Increasing Your Sales & Profits With Search Engine Optimization |
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| What is SEO?
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| Search engine optimization (SEO) is the processes of making your website appear more frequently and more prominently in unpaid (also known as natural or organic ) search engine results. SEO is key element of your overall online marketing campaign, which also might include paid or sponsored programs.
The goal of SEO is simple - to increase the number of targeted visitors to your website.
Having more ˇ°targetedˇ± visitors increases your conversion rate, which is the percentage of visitors who will perform the desired action from your website, whether it's purchasing a product, completing a survey, calling your office to talk with a live person, generating a lead, etc.
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| Why is SEO important?
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| When a website is optimized for the search engines, it has a better chance to be ranked high in the major search engines results. (Note: Google, Yahoo and MSN search engines collectively handle over 85% of the entire search traffic). A high ranking is critical to increase traffic since most searchers only look at the results from the first page of their search.
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| Is SEO a one time event?
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| No. Search engines not only use different methods and formulas by which they locate and rank websites but also change these methods and formulas from time to time. That is why there is not a magic formula or process to ensure a high ranking. In addition, competitors also change the content of their own website, which often impacts ranking.
SEO needs to be a continual process in order to be effective.
The bottom line is that just having a website up and running isn't enough today if your goal is to increase your sales and market share via the internet. If you have spent a significant amount of money to develop the "look and feel" of your website, then it makes sense to ensure potential customers can find you when they conduct an online search.
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| How is SEO done?
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| Boundless Flight Inc. uses established SEO best practices for key phrases and content (title, meta tags, and body text) for your particular industry that are distributed throughout your website to ensure that each web page is visible to each major search engine. We can also use a variety of link strategies to increase the number and quality of other sites in your industry that link your website. This is important since search engines use link popularity as a method of ranking their search results.
Regardless of the size of your company, SEO can be tailored for industries with many competitors as well as small "niche" markets. Further, the size of a company alone in terms of total sales or market share does not automatically guarantee a high ranking.
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| When will I see results?
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| You may see some tangible results within a week or so, but it will typically take between one to three months to see a positive return on your SEO investment.
What about paid or sponsored search engine listings?
Pay-Per Click and Paid Inclusion listings can also be an effective part of your overall search engine marketing strategy along with SEO. Keep in mind that the relative costs of Pay-Per Click and Paid Inclusion will vary widely depending upon the search engine, positioning and key words selected. Boundless Flight, Inc. is available to make specific recommendations based upon your available budget.
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| What Are My SEO Options with Boundless Flight, Inc.?
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| In order to properly track your progress with SEO, it is imperative to take a snapshot of where you are by way of an Initial Analysis and then monitor the progress after the SEO recommendations are implemented using our Monthly Reports.
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| Standard SEO Services - Initial Analysis & Reports
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 Top 10 Ranking Report - Google, MSN and Yahoo.
Identifies the Top 10 websites for high priority keywords.
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| Ranking Report by Key Word
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| • Reveals your website's rank on major search engines for particular key words.
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| • The goal is for each month to be higher than the month before.
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| Link Report
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| • Indicates which sites currently link to your website as well as which sites you link to.
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| Competitors Link Report
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| • Indicates which sites link to the Top 10 sites for the high priority key words.
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| • Analyzed Keyword List Report
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| • This may or may not change over time depending on business focus and search engine traffic patterns |
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| Keyword Density and Prominence Report |
| • This is to determine how important the search engines perceive each page for a given set of keywords
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| • This will be compared to the Top 10 Ranking Report.
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| Recommendations Report
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| • Based on the above reports, the Boundless Flight SEO team will provide written recommendations about how to optimize your website for improved ranking and visibility.
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| • You can decide which recommendations to implement and whether to use Boundless Flight Inc. or your own webmaster to implement these recommendations |
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IMPORTANT NOTE
We cannot guarantee a particular ranking based upon SEO services and neither can any other legitimate SEO firm.
Our commitment is to provide you with proper tools to measure the effectiveness of the services we perform. This will enable you to objectively validate the return you are receiving from your SEO investment.
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Additional SEO Services
This consists of a number of additional services such as Monthly SEO Reports, Site Map Generation, Link Management Campaign, Webmaster Services and SEO Consultation. In order to use our Optional SEO Services, you must have ordered our Standard SEO Services - Initial Analysis & Reports.
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Why is a site map so important?
Some search engines put a lot of emphasis on the use of sitemaps. XML sitemaps outline every single webpage throughout the website in one file, so that search engine robots and spiders can know about every single page and not miss any. It helps the search engines index web pages faster and makes things much more efficient.
Static sitemaps are designed for the user in mind, but also are recognized by search engines as an identifying factor that if a particular website has a static sitemap, then it is most likely a more legitimate website than one that does not. For example, it is one of over 120 different variables in the Google algorithm that helps rank web pages on the internet.
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